BERT Update

October 25, 2019

BERT Update

Google announced the BERT Update, calling it the biggest change to Google search in the past 5 years. Google uses BERT models to better understand search queries. Google said this change impacted both search rankings and featured snippets and BERT (which stands for Bidirectional Encoder Representations from Transformers) will be used on 10 percent of U.S. English searches.

Read: Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries

Read: Google BERT Update – What it Means

Read: Google BERT Misinformation Challenged

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